Northern Cyprus is represented at the World Tourism Exhibition WTM in London

One of the world’s largest tourism platforms — World Travel Market (WTM) London — began on November 4 and will run until November 6, 2025. Northern Cyprus is taking part in the event, represented by its own promotional stand.

The forum is held at the ExCel London exhibition center and is being organized for the 45th time. WTM annually brings together representatives of the global tourism industry — from tour operators and airlines to government institutions and media. The exhibition serves as a platform for establishing business contacts, presenting new destinations, and exchanging expertise in the tourism sector.

This year, the event features around 4,500 companies from 182 countries, and the total number of visitors will exceed 50,000 industry professionals. Participants include tour operators, hotel chains, marketing agencies, airlines, and tourism authorities.

The WTM exhibition is aimed exclusively at professionals (B2B format). The program includes seminars, round-table discussions, and panel sessions dedicated to current trends and challenges in the tourism industry.

Northern Cyprus uses its participation in WTM as an opportunity to promote the island’s tourism potential, establish new partnerships, and strengthen its presence in the international travel market.