Christmas tour of the Coca-Cola truck kicks off in Cyprus
The festive Coca-Cola campaign has started in Cyprus: from November 22 to December 30, the company’s iconic Christmas truck will be traveling across the island. As part of the tour, it will visit cities and towns in all districts of the Republic of Cyprus.
The Coca-Cola Christmas truck is part of the company’s long-standing tradition. This format was first introduced in 1995 in the United States as part of the Holidays Are Coming advertising campaign and over time has become one of the most recognizable symbols of Christmas branding. In Cyprus, such tours have been held for more than two decades and accompany the winter season every year.
In addition, Coca-Cola HBC Cyprus is organizing a separate festive event, which will take place on Friday, December 19, at 18:30 at the ALFAMEGA hypermarket in Engomi. It is intended for employees of non-governmental organizations, social services and institutions, as well as for members of their families.
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