Luckily for shoppers, there are huge sales at Easter or Christmas in Cyprus where one can purchase goods of famous brands at 70% off. On holidays, My Mall in Limassol, the largest in the country, becomes an outlet. The Ermes Group store chain sells in Larnaca, Limassol, Paphos, and Nicosia. One can buy goods, even luxury ones, online at a discount.
On Ledra Street in Nicosia, there is a concentration of shops of famous brands. It is not a luxury segment but rather a mass market. On the pedestrian street, you will find Zara, Mango, H&M, and other brands in this category.
In Larnaca, one can shop on Zenon Kiteos and ErmouStreet, in Paphos, in Kings Avenue Mall, in Ayia Napa - in Incredible Universe.